If you can consistently offer a flat rate, and let the customer know right off the bat, they'll «know what to expect when they hit checkout» and won't get sticker shock at the last minute,
causing cart abandonment.
Not exact matches
Studies have demonstrated that the single biggest
cause of
cart abandonment is an unexpectedly high transaction cost — typically a high shipping cost — that is only revealed at checkout.
Shopping
cart abandonment remains a significant
cause of heartburn for just about every online business — from the smallest storefront...
In fact, it's been found that up to 28 percent of shopping
cart abandonment is
caused by the lack of a payment option a shopper prefers to use.