Sentences with phrase «celebrity athlete endorsements»
Lead author Marie Bragg, PhD, assistant professor in the Department of Population Health at NYU Langone, conducted a study three years ago of celebrity athlete endorsements using similar methods.
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Nike has built its success on celebrity and athlete - endorsement deals, starting with running prodigy Steve Prefontaine in 1973 and continuing with one of the most successful shoe marketers of all time in Michael Jordan.
That being said, small businesses can also benefit from looking beyond celebrities in the traditional sense (actors, athletes, and musicians) when seeking endorsements.
The company, which makes a series of 2 - inch - by -3-inch wearable, durable, waterproof and HD cameras, has some 3.5 million fans on Facebook and celebrity endorsements from pro athletes and filmmakers.
These clauses have traditionally been included in the contracts of elite athletes and celebrities whose names and endorsements can make or break a brand, but increasingly we're seeing them included in general employment contracts across Canada.
Nike has built its success on celebrity and athlete endorsement deals, starting with running prodigy Steve Prefontaine in 1973 and continuing with one of the most successful shoe marketers of all time in Michael Jordan, whom Nike signed to a five - year endorsement deal in 1984 worth roughly $ 500,000 per year.
She has held leadership positions and taken several tech startups through both IPO and sale including video company InterVU (now Akamai), rich media company Unicast (now Sizmek), data and social graph company 33Across, and athlete and celebrity endorsement platform company Brand Affinity Technologies.
There has also been no shortage of celebrity endorsement for what many are labelling «the most important Marvel film to date», as everyone from athletes in the NBA, to some of the biggest music artists in the world, and even members from the superhero universe in Captain Marvel's lead, Brie Larson, have contributed to the hype.
One of the latest ideas is to use celebrity and athlete endorsement which in most cases is just an effort to raise money with no real underlying business.