Sentences with phrase «celebrity endorsement deals»

«These celebrity endorsement deals are often worth millions of dollars each, suggesting companies find them critical for promoting products,» said Dr. Bragg.

Kevin Plank, Under Armour CEO, discusses celebrity endorsement deals, including Tom Brady and competing with Nike.

Along the way he's dramatically reduced expenses, eliminated dozens of unprofitable SKUs, terminated expensive celebrity endorsement deals, made a major international push... and recently launched a line of all - natural, organic products.

Not exact matches

Nike has built its success on celebrity and athlete - endorsement deals, starting with running prodigy Steve Prefontaine in 1973 and continuing with one of the most successful shoe marketers of all time in Michael Jordan.

And while they highlight celebrity endorsements for big companies (with the exception of Rebecca Minkoff, who was making clothes out of her studio apartment at the time), the good business lessons learned from setting up and cashing in on such high - vis endorsement deals can easily be applied to small companies.

While consumers certainly look for a deal, retailers need to consider other supplemental images, reviews, videos and celebrity endorsements to perhaps inspire a purchase.

Nike has built its success on celebrity and athlete endorsement deals, starting with running prodigy Steve Prefontaine in 1973 and continuing with one of the most successful shoe marketers of all time in Michael Jordan, whom Nike signed to a five - year endorsement deal in 1984 worth roughly $ 500,000 per year.

In 2012, Beyoncé Knowles signed an endorsement deal with Pepsi worth an estimated $ 50 million, and Justin Timberlake received an estimated $ 6 million for his involvement in the McDonald's «I'm lovin» it» tune.23, 24 In addition, beverage industry publications credit Latino rapper Pitbull's endorsement of Dr Pepper with 4.6 million advertising impressions (ie, any views or exposure to ads) and boosting Dr Pepper sales among Latinos by 1.7 %, despite overall declines in carbonated soft drink sales.25 Although this instance is anecdotal, it is important to note the industry perceives it as an example of effective celebrity endorsements.

Licensing deals are normal and if I swore off of any brand using a celebrity, I'd never travel abroad, drive, or wear underwear - a recipe for binge watching Netflix (who, to my knowledge, hasn't used a celebrity endorsement yet).