The project made headlines last month after Seagal, best known for his action film roles in the 1990s, publicly endorsed the cryptocurrency offering through his official Twitter account - a notable development given the string of endorsements seen last year and the subsequent warning by the U.S. Securities and Exchange Commission (SEC)
regarding celebrity involvement in token sales.
Robert Romano, a teacher at the school who's leading the effort, has a famous brother: actor Ray Romano of «Everyone Loves Raymond» fame - hence
the celebrity involvement.