Just because your favorite
celebrity says a product or service is a good investment doesn't mean it is.
Not exact matches
So far, two of the firm's
celebrities — musician Jessie James Decker and New York Jets wide receiver Eric Decker — have agreed to market Leesa's
products, he
says.
Just take a look at
celebrities» accounts, and you'll see them promoting
products without
saying whether they're getting paid for the post.
The customer «doesn't have to wait 6 months and see these different bloggers and
celebrities and editors carrying the
product,»
said Uri Minkoff, Rebecca's brother, co-founder and CEO of their brand.
We constantly see ads with
celebrity spokespersons
saying a
product is great or telling you to use this
product because they use it.
Mr Garner
says Coles and Woolworths should emulate upmarket retailer Waitrose or Marks & Spencer — the only two British food retailers enjoying positive sales growth — by augmenting their range with chilled, semi-prepared meals; injecting theatre into their stores with
celebrity appearances,
product demonstrations and tastings; boosting service levels and taking advantage of their wider
product range.
«Malibu Red is not just another
celebrity - endorsed
product,» Ian Crystal, Global Marketing Director, Malibu,
said.
You can only imagine how happy that makes Byerline, who
says,»... many parents will see a
celebrity mom with her baby and see this cute diaper along with a comment from the mom stating how much they love their Happy Heiny's and that they are just AS EASY as a disposable and all of a sudden they are online looking up Happy Heiny's, doing their own research and trying out the
product on their own.»
«These
celebrity endorsement deals are often worth millions of dollars each, suggesting companies find them critical for promoting
products,»
said Dr. Bragg.
«Because of our nation's childhood and teenage obesity public health crises, it is important to raise awareness about how companies are using
celebrities popular with these audiences to market their unhealthy
products,»
said Dr. Bragg, who is also a faculty member at the NYU College of Global Public Health.
«A major don't is not using
product,»
says celebrity stylist James Cornwell.
«Comb an argan oil - based
product through your dry or wet hair before bed and wrap your head in a silk scarf for an overnight hair treatment,»
says celebrity stylist Sara Meddick of Beverly Hills - based Nelson J Salon.
«The key to pulling off otherworldly makeup on your special day is to apply holographic
products with a light hand and to be strategic with your application,»
says Krystyn Johnson, a
celebrity makeup artist whose clients include Chloe Grace Moretz and Susan Kelechi Watson.
Company boss A. Kahn
says he's pleased to see a
celebrity driving a Smart with Project Kahn wheels because, «We have successfully steered
products and services towards high end users for many years.
That being the case, Drag Racing Action's coverage of the 2012 SEMA Show
says a lot, with photo highlights from the annual event that include vehicles,
products,
celebrities and more.
«With today's smartphones, people stand to risk losing much more than contact information when a device is lost or stolen — it's access to their email, social networking sites, financial institutions or even exposing personal photos or videos, as many
celebrities have,»
said Dave Cole, vice president, mobile
products, Norton.
(Logo: http://photos.prnewswire.com/prnh/20110201/LA39884LOGO) «With today's smartphones, people stand to risk losing much more than contact information when a device is lost or stolen — it's access to their email, social networking sites, financial institutions or even exposing personal photos or videos, as many
celebrities have,»
said Dave Cole, vice president, mobile
products, Norton.
«This is not a
product reserved for
celebrities,» Mr. McBride
says.
I may
say to a copywriter, «Research shows that commercials with
celebrities are below average in persuading people to buy
products.
«A pet
product line associated with a
celebrity can help those
products stand out in a field of increasingly similar items; however, it's not enough to slap a
celebrity's name on something and call it a day,» he
says.
«When a brand partners with a
celebrity like Jackson Galaxy, who believes in the
product created and stands behind the research, retailers will have an easier time selling the
product,» she
says.