He says the Wolf Blass brand generates 70 per
cent of its sales overseas, and is equally important to the company as the Penfolds brand.
Not exact matches
He said the 20 major producers accounted for 95 per
cent of Australia's wine production and dominated domestic wine
sales, requiring small and medium producers to place greater reliance on
overseas markets.
Overseas sales account for approximately 50 per
cent of the company's business, with Britain its biggest market.
Bubs makes about 75 per
cent of its
sales in the domestic market and 25 per
cent overseas.