Sentences with phrase «cents as a loss leader»

I keep my first book in a series priced at 99 cents as a loss leader.

Yes, they might make the latest Big Name Author book 99 cents as a loss leader — but those books are already selling well, even in an indie - dominated ebook world like we have right now.

Not exact matches

Where 99 cent novels seem to be the way to go on Kindle, Kobo doesn't use books as a «loss leader» — eBooks are the ONLY thing we sell, and our prime real estate needs to be dedicated to books that we can actually earn money on.

At 30 - 60 cents, it's always felt (to me) that you can get more out of giving the novel away for free (basically using it as a loss leader to encourage sales of other books, an established and effective technique for many authors publishing series).

The alternative, as you say, is to basically accept the paperbacks as loss leaders and advertising items that float around, taking that 24 cents and just being glad that book is out there.