«I feel like there are
certain things that made Clif Bar successful, and that logo has become an
iconic brand, like the Nike logo,» said Erickson.
The Ferrero Group and its affiliated companies («Ferrero»), a global confectionary group, announced that it has completed its previously announced acquisition of Nestlé USA's confectionary business, with more than 20
iconic American
brands, including chocolate favorites such as Butterfinger ®, BabyRuth ®, 100Grand ®, Raisinets ®, Wonka ® and the exclusive right to the Crunch ®
brand for confectionary and
certain categories in the US, as well as sugar
brands such as SweeTarts ®, LaffyTaffy ®, and Nerds ®.
For almost every
brand or magazine for which Chaix works, she starts by envisioning a
certain woman, idealised but also drawn from real - world observations: «Who is she, is she sensual, distant,
iconic, full of energy or something else?»