Not exact matches
Every piece of content — whether it's an article in the New York Observer or a book from Ecco Press — has an
audience of a
certain size and is out there and
audience development in my mind is the role of building systems and maintaining content strategy that make it as easy for us to reach that
audience with that piece of content.
Publishers currently using Adobe SiteCatalyst can become an Adobe Certified Publisher, which assures advertisers that the certified digital
audience size and engagement metrics provided by the Adobe Certified Publisher have met
certain requirements for data collection integrity and reporting accuracy.
In what is
certain to be a marathon if I am to reach the
size audience I hope to, this is a marketing tactic I will return to repeatedly.