The estimated figures are market share of coffee actually sold as certified, not the amount
of certified coffee produced under each scheme.
The complaint also alleged false advertising based on misleading statements made by the competitor that it sold fair
trade certified coffee.
While RA certification includes fair labor practices, and
RA certified coffee usually commands some premium, the criteria does not set a minimum price paid to farmers.
Read about how
much certified coffee these companies purchase here, and their role in the coffee crisis here.
That is still a large purchase
of certified coffee, which will have a big impact on farmers, wildlife and ecosystems on the ground.
Frames the discussion around McDonald's decision to serve Rainforest Alliance
certified coffee in all its UK stores and the controversy around that move.
The Smithsonian Migratory Bird Center has announced the first Bird -
Friendly certified coffee from the Caribbean, from Spirit Mountain Coffee in the Dominican Republic.
Mot mots, parrots and doves roost in the cedar, cuernavaca, oak and inga trees near Finca Santa Isabel, a Rainforest Alliance
Certified coffee farm in southeastern Guatemala.
Initial sourcing goals, from their 2013 report (PDF), indicated that they wanted to source more Rainforest Alliance
certified coffee from Kenya and Sumatra, and expand into East Africa and Papua New Guinea by encouraging and educating suppliers.
KLM Royal Dutch Airlines joins Asiana Airlines (Korea) and ANA (Japan) in pledging to serve Rainforest Alliance
certified coffee on all its flights.
Last year, Daily Coffee News reported that the amount of
4C certified coffee tripled, to 7.5 million bags in 2012 - 2013 (at 60 kg a bag, that's 450,000 metric tons).
Because McDonald's buys through suppliers that also serve other companies, pushing the suppliers to source
more certified coffees should also have positive spillover effects in the larger market.
Monte Alegre's expertise in coffee production — well - known for its specialty and
certified coffees sold to the most demanding customers around the world, complements Sucafina's strengths in coffee trading allowing the company to be even closer to the coffee production in Brazil.
More recently, Bird - Friendly standards have been adopted for Africa, and now about 5 % of Bird - Friendly
certified coffee comes from Ethiopia.
Several years ago, the Rainforest Alliance partnered with the local coffee cooperative UNECAFE (Unidad Ecológica para el Sector Café Oaxaqueño) to pilot a reforestation program
with certified coffee farmers to restore degraded areas within and around coffee parcels.
Rainforest Alliance
also certifies coffee farms in Central America based on standards set by the Sustainable Agriculture Network.
Isais's job as a coffee buyer (and Q Grader) is to
select certified coffees that also meet his company's high standards for taste.
Rainforest Alliance (RA)
certified coffee conforms to standards and criteria established by the Sustainable Agriculture Network (SAN).
BOSTON, MA (June 24, 2015)-- Today, Aerosmith drummer Joey Kramer announced a partnership between his 100 % USDA organic
certified coffee company, Rockin» & Roastin», and CROSSMARK, the leading sales and marketing services company in the consumer goods industry.
I'll add that this applies to other certifications, which often urge buyers to only
buy certified coffee (whatever seal is being promoted) as the only ethical choice.
Alpro's chilled coffees will contain «30 % less sugars than the market average» and will be made using Rainforest Alliance
certified coffee beans.
With flavors of aged wood, fruit, bittersweet chocolate and spice, this aromatic Fair Trade
Certified coffee blend will unfold more and more with each sip.
This Bourbon coffee is an organic, Rain Forest Alliance
certified coffee at a very reasonable price.
Nor do I think RA is doing itself any favors by putting its seal on crappy - tasting supermarket coffees, especially when it is highly likely to be the first or only RA -
certified coffee consumers will encounter.
In the UK, where as of early 2007 McDonald's was selling 143,000 cups of coffee daily, the company also uses Rainforest Alliance
certified coffee exclusively.
Gaviña's web site indicates they have a limited selection of organic coffees, and a search for
other certified coffees comes up blank.
According to McDonald's, they are
expanding certified coffees throughout Europe, where all their coffee will either be Rainforest Alliance or Utz - certified.
In any event, Rainforest Alliance deserves a lot of credit for the great progress they've made
bringing certified coffee (and many other products) into the mainstream, and their successful efforts at educating the public about coffee sustainability.
Given the link between net returns and producer participation in
certified coffee schemes, the findings suggest that certification norms that permit improving yields are essential for improving grower welfare and attracting and maintaining growers.
So I'm happy to report that the Smithsonian Migratory Bird Center has now has three Bird - Friendly
certified coffee producers in the country.
Due to a variety of factors related to variations in quality, the timing of demand, and the additional licensing, marketing and product costs associated with carrying compliant or
certified coffee through the supply chain as sustainable coffee, more sustainable coffee is produced than is actually sold as sustainable.
You could get Smithsonian Bird - Friendly / organic
certified coffee automatically delivered to you once a month from Birds and Beans for $ 105 / year (even more variety from Birds and Beans Canada).
And, as previously pointed out, even the small amount of
certified coffee McDonald's purchased for North American (around 3800 tons) was more than coffee giants JM Smuckers (1500 tons) and Nestlé's (2000 tons) total certified global purchases combined!
Although the McDonald's restaurants in the U.S. lag behind European markets in
offering certified coffee, the company expects to buy around 3800 tons for the domestic market.
When i'd be cynical I'd say this if this trend of
diluting certified coffees continues we quickly approach a «Rainforest homeopathic» label.