South Korea's
chaebols stand to gain from sponsoring the Olympics, but the games are also tricky terrain to navigate.
Not exact matches
Like other corporations that sponsor the Olympics, export - oriented
chaebols participating as sponsors during the games
stand to gain by increasing their visibility on a global platform.
The
chaebols, which operate in varied business segments, also
stood to benefit from construction activities taking place before and after the games, as well as tourism dollars generated during and even after the Olympics come to a close, experts said.