In my role as advisor to small businesses, I often hear first - hand the
challenges and failures of retail
store owners who fear the advantages of online and feel the exodus to Internet
eCommerce, led by Amazon and Ebay.
The idea behind Venzee began to take shape in 2013 when Hiscox was developing an online
store and ran into the same data problems that had
challenged her first
ecommerce startup back in 2004 — spreadsheets.