Sentences with phrase «change audience behavior»

Cambridge Analytica uses data to change audience behavior
Those probes into consumers» personalities and desires foreshadowed Cambridge Analytica's pitch to commercial and political clients — using data, as its website proudly proclaims, «to change audience behavior
As ever, success will depend on a combination of clear strategies and a strong understanding of changing audience behaviors.

Not exact matches

Instead, stay focused on the needs and behavior of your audiences — where they're consuming content and the challenges they face that ever - changing technology can exacerbate.
Whether your target audience is internal or external will impact how often you should «check in» on their needs (e.g., internal changes of leadership, or external shifts in consumer buying behaviors).
Sure, I love to read books about automation and new ways to segment and target an audience, but if it doesn't lead to a behavior change in that audience, it's all for nothing.
Content marketing is a strategic marketing technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience — with the objective of driving profitable customer action by changing or enhancing consumer behavior.
Certainly the religious broadcaster has access to the much larger body of general communication research on associated topics such as audience patterns and viewing behavior, attitude and value change, and communication uses and effects.
Vint Cerf happened to make the issue snap into focus: while answering a question from the audience, he mentioned that he expected today's young people to change their behavior as they age because they'll be maintaining different kinds of relationships then than they do now.
PSI applies many of these same principles in a program it calls «social marketing» to change behavior of audiences in developing countries, particularly those behaviors that spread HIV and AIDS.
Keeping your audience engaged, so that they complete the content and demonstrate a positive change in behavior, is high on the list for learning designers.
As many courses we develop will have a distal goal of behavior change, it is important to make sure that our audience is processing content in a way that will lead to strong attitudes and subsequent behavior change.
You have probably heard the definition: Gamification is the concept of applying game mechanics and game design techniques to engage a target audience to change behavior, learn new skills or engage in innovation or problem solving skills.
In my 17 years in eLearning with much of that time focused on compliance training designed to change behavior, my eLearning teams have always borrowed from entertainment's effectiveness in reaching audiences worldwide.
Making the information more visually stimulating can help the audience interact better with the information and use the information to change their behavior.
Your eLearning needs to compel your audience to take action and change their behavior.
We will identify behaviors that need changed within the audience and ensure that your custom learning project becomes a success for your organization.
«This is really trying to use psychology to understand why hostile audiences do what they do, and to use this methodology to deconstruct that behavior and then use communication to try and change attitudes and ultimately behavior,» Nix says.
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