The key
elements of our business strategy are to build and enhance leading
brands, focus on opportunities in high - growth and high - margin categories, increase presence in high - margin
channels and packages, leverage our integrated business model, strengthen our route - to - market and improve operating efficiency.
As JKL Company's marketing manager since 2015, I direct all phases of both the creative and technical
elements of marketing initiatives including data mining,
brand creation, print / Web collateral development, lead generation,
channel partner cultivation, customer segmentation / profiling, as well as CRM and acquisition strategies.