Sentences with phrase «channel marketing approach»

Not exact matches

That's why I strongly caution marketers to step outside of their channel boxes and approach mobile marketing more as a behavior.

We saw the rise of analytics packages and solutions, breaking down channel silos and marketers taking a more holistic approach to what's called attribution tracking — the process of assigning a specific value to a marketing action that results in a conversion.

As part of our channel - agnostic approach to our growth, we evaluate the optimal way to enter each market to maximize share and profitability, balancing decision - making between eComm, specialty and wholesale distribution.

Traditionally, we have approached Canada's market via our partner channel, both US and Canada based.

He recommends an online approach in which dealers use a combination of channels, including search, social media and mobile marketing.

Now that such a significant portion of the book retail business has moved online, publishers can't rely as heavily on these sales channels, and many have adopted a consumer - facing approach to sales and marketing.

A marketing plan's approach will vary according to the book's content, the author's short - term and long - term goals, and even by the types of distribution channels lined up for the book.

This is like the first approach, except that authors set up accounts directly with Apple iBooks, Kobo, and perhaps Nook Press, in order to maximize profits, control, and the ability to market through those particular channels.

As of mid-2014, we switched larger eCommerce accounts from distributors to direct Blue Buffalo accounts in order to strengthen and better manage our go - to - market approach in this channel.

The idea is that, with a name and a backstory — and maybe even a picture — it gets easier to make decisions about everything from how to decorate your office and which beverages to offer to which marketing channels to focus on, what communication tools to use, and how to approach client meetings.

Once we've mutually decided on the best approach to your legal marketing, we begin implementing it through a variety of channels to build your web presence.

Subjects covered include an overview of technology trends and the various components of an IT stack, common product offerings (HW, SW, support, PS, hosting, outsourcing, cloud), business models used in the industry (purchase, license, lease, service contract), routes to market (social media, direct sales and channels), and typical approaches to risk management.

Many outsource all administration and use new marketing approaches and channels to market effectively for very little capital investment.

Print ads in newspapers and magazines, marketing materials such as flyers and brochures, advertising on billboards and buses, and TV, radio and film commercials - these traditional methods are all part of the marketing mix, with popular offline channels complementing their digital counterparts for a true multi-channel approach.

Project leader in mobile e-commerce site ground - up development, online video marketing, UX testing, content - marketing, brand advocacy, and natural search optimization, data analysis and optimization of paid - search, display, email campaigns, including deep - dive data analysis from multiple sources, multi-variable testing across channels, determining which channels and approaches have the highest ROI, and allocating budget res...

Regardless of your approach at marketing your personal brand and business, you should offer multiple channels for your clients to find you.

While some companies market primarily through third - party media channels (e.g., newspaper, magazine, radio, television), others have found that advertising through Marketing Services Agreements (MSAs) with well - regarded business associates, surrounded by a community of prospective buyers who need services, can be a very cost - effective advertising approach.