«The digital, mobile and social networking world is a fast - evolving space and we are going to be learning as we go along to figure out how it works best for our consumers and our retailers,» says Mikael Thygesen,
chief marketing officer with Simon Property Group, which operates a245 - million - square - foot domestic portfolio.
Today's «Ask the Expert» column features Philipp von Holtzendorff - Fehling, vice president and
chief marketing officer with American Home Shield.
Having this type of tool in your arsenal is critical as more consumers, many of whom are savvier and more adept at online research, might question your value in the transaction, says Martin Morzynski,
chief marketing officer with HouseCanary, a real estate data analytics firm based in San Francisco.
Cathy Tull,
chief marketing officer with the Las Vegas Convention & Visitors Authority, tells Breaking Travel News how the hospitality sector has supported the destination through its recent troubles and looks at how the transition to MICE tourism will impact on the city long - term.
Paul Phipps,
chief marketing officer with Visit Florida, said the state saw a slight slowdown in Canadian travel last year, down about 1.5 per cent.
Not exact matches
Christopher Yoshida, the
chief strategy, sales and
marketing officer at trading firm trueEx, has been busy
with client meetings following the company's announcement that it is launching a derivatives platform for digital currencies.
«General Mills» decision to draw attention to the issue of declining bee populations marks the continuation of its commitment to purpose - based
marketing, which means brands will go beyond traditional statements such as product benefit in order to align
with what's really important to consumers,» Cossette
chief creative
officer Peter Ignazi told AdWeek.
Josh Steimle is the author of
Chief Marketing Officers at Work, a TEDx speaker and the founder of MWI, a digital marketing agency with offices in the U.S., Asia an
Marketing Officers at Work, a TEDx speaker and the founder of MWI, a digital
marketing agency with offices in the U.S., Asia an
marketing agency
with offices in the U.S., Asia and Europe.
«We know that people who choose beer when they become of legal drinking age are two times more likely to continue drinking beer throughout their lifetime, and as an organization, we have an opportunity to regain ground
with this group,» said David Kroll, MillerCoors»
chief marketing officer, in a statement.
With the explosion of digital
marketing this past decade,
chief marketing officers have become exposed to tremendous troves of data and are taking advantage of the information available to them.
More competition in developed
markets and a supply shortfall of its Ore - Ida branded potato - based frozen foods are among reasons why the company is cautious about short - term revenue growth,
Chief Exectuive
Officer Bernardo Hees said on a call
with analysts.
Efrat Ravid is
Chief Marketing Officer of ClickTale, which rebranded itself in February
with the slogan, «Light up the digital world.»
«The more we see Paralympians, the more we become comfortable
with them,» said Rick Burton, professor of sport management at Syracuse University and the USOC's former
chief marketing officer, who applauds the inclusivity of Paralympic campaigns.
GIC
Chief Investment
Officer for fixed income Liew Tzu Mi said on Thursday that the Singapore wealth fund was targeting fixed income investments
with selective emerging
markets which were likely to converge
with lower - yielding developed
markets.
In an interview
with Marketing Land, DSC's chief marketing officer Adam Weber laid out one of the key takeaways from the razor subscription service's
Marketing Land, DSC's
chief marketing officer Adam Weber laid out one of the key takeaways from the razor subscription service's
marketing officer Adam Weber laid out one of the key takeaways from the razor subscription service's success:
«I am extremely pleased
with the performance our team delivered this quarter and the strong traction we are getting in the
market,» said David Dickson, President and
Chief Executive
Officer of McDermott.
«Fiscal 2018 was a record year for Xilinx
with revenues of $ 2.5 billion as we realized 8 % annual growth driven by broad - based strength across multiple
markets, reflecting our concerted efforts to accelerate top line growth,» said Victor Peng, President and
Chief Executive
Officer.
The Lean In author and foundation founder shared the stage
with Unilever
Chief Marketing Officer Keith Weed.
In another blog post, Microsoft President and
Chief Legal
Officer Brad Smith sets out the goal of serving 70,000 non-governmental organizations (NGOs) in the first year of this program, donating services «
with a fair
market value of close to $ 350 million.»
«We spent a lot of the time over the last couple of years learning from our retail operations out west,» said Mark Childs,
chief marketing officer at Samsung Canada, in an interview with M
marketing officer at Samsung Canada, in an interview
with MarketingMarketing.
That experience, along
with a genuine passion for athletics, has brought him to where he is today: for the last several years, he's worked as the Canadian Olympic Committee's
Chief Marketing Officer.
«Some people are not the best trivia players, but they're motivated to get help
with their student loans,» said Seth Beard, Givling's
chief marketing officer.
Prior to leading the company's sustainability efforts, she served as
chief marketing officer for Coca - Cola North America, where she built brands by developing some of the company's most historic relationships, including
with American Idol and NASCAR.
Recently at Business Insider's IGNITION conference in New York, we got to chat
with the man ultimately responsible for the «Dilly Dilly» campaign: Anheuser - Busch InBev
Chief Marketing Officer Miguel Patricio.
To support these efforts, Chobani plans to spend 35 percent more on
marketing next year,
with the bulk of spending occurring in the first half of the year, said Chobani's
chief marketing and commercial
officer, Peter McGuinness.
John Boynton,
chief marketing officer at Rogers (which owns Canadian Business), says that
with smartphones often ranging into the $ 600 and $ 700 range, customers would rather split their costs up over time than fork it all over at once.
Now the combined entity —
with an estimated $ 74 billion in annual revenue — wants to demonstrate that as a result of the largest merger in tech history, one plus one really does equal three, as Jeremy Burton, Dell's
chief marketing officer described to Fortune ahead of the show.
This is more or less what I did (sans the China focus)
with my first book,
Chief Marketing Officers at Work.
Kevin O'Byrne,
chief financial
officer at Sainsbury's, told CNBC's «Squawk Box Europe» that the merger «allows us, particularly in a very competitive
market online and
with discounters, to give much greater value to our customers and that's very important.»
«The
market is in concussion protocol here,» said Walter Todd,
chief investment
officer with Greenwood Capital in Greenwood, South Carolina.
«We launched the 5 - in - 1 Meal Box in March this year
with the objective of providing an abundant complete meal and at an affordable price for our customers,» KFC India's
chief marketing officer, Lluis Ruiz Ribot, told the Times of India.
But ChildNet will likely stick
with Android in the future as it is gaining more traction in the smartphone and tablet
markets, said Dipak Parekh,
chief financial
officer at ChildNet.
Take NASCAR, among the most popular spectator sports in the U.S.. It's partnered
with Hewlett Packard on an «engagement center» — a glass - encased 600 - square - foot room on the eighth floor of NASCAR Plaza in Charlotte, N.C. — which the group's
chief marketing officer Steve Phelps said is «an enormously powerful tool.»
«
With the right tools and right culture, regular people can answer those questions themselves,» said Elissa Fink,
chief marketing officer at Tableau Software, which has been the tech sector's biggest IPO of 2013, and after an initial public offering price of $ 31 has traded as high as $ 59.
Lemonis stepped in
with a $ 1.1 million deal for 30 percent of the company and an ongoing sales royalty and even managed to get Skullduggery a meeting
with the
chief marketing officer of NASCAR for a potential licensing deal.
Our target audience is moms
with kids, and I just walked into a room of guys
with ties,»» said Warren Kornblum, who worked as
chief marketing officer in the late 1990s and mid-2000s.
FORTUNE — Talk about a tough gig: The average tenure of a
chief marketing officer — the corporate executive charged
with branding, communications, and other activities — is less than four years, in large part because of the increasing complexity of the job, says executive search firm Spencer Stuart.
«This new focus will inspire everything we do moving forward, from advertising and
marketing to how we interact with customers in restaurants and on social media,» the company said in announcing what U.S. Chief Marketing Officer Deborah Wahl calls «a brand transformatio
marketing to how we interact
with customers in restaurants and on social media,» the company said in announcing what U.S.
Chief Marketing Officer Deborah Wahl calls «a brand transformatio
Marketing Officer Deborah Wahl calls «a brand transformation.»
FORTUNE — Talk about a tough gig: The average tenure of a
chief marketing officer — the corporate executive charged
with branding, communications, and other...
«Ashton Kutcher's authentic, creative appetite for technology and keen consumer insight combined
with our innovation engine make this a very natural and powerful partnership,» David Roman, Lenovo's
chief marketing officer, said in a statement.
«In light of the voiding of a number of test results, and as the Centers for Medicare and Medicaid Services (CMS) has rejected Theranos» plan of correction and considers sanctions, we have carefully considered our relationship
with Theranos and believe it is in our customers» best interests to terminate our partnership,» Brad Fluegel, Walgreens senior vice president and
chief health care commercial
market development
officer, said in a statement.
Marketers are currently experiencing one of their toughest environments ever because of the multiple options for communicating
with consumers, according to the
chief marketing and customer
officer at candy and petcare business Mars.
Changing how people feel about their work is the point of Plasticity Labs, which Moss founded two years ago
with his wife, Jennifer, the company's
chief marketing officer, and
chief technical
officer Lance Mohring.
«If you recognize people
with things they don't want, it doesn't work,» says Charlie Ungashick,
chief marketing officer at Globoforce.
According to Raja Rajamannar,
chief marketing and communications
officer at Mastercard, these consumers can't be appeased
with simple storytelling.
In the press release, Ryanair
chief marketing officer Kenny Jacobs, says the company doesn't have a problem
with Google advertising in general, but adds that it is «unfair» that it is sometimes used as a way to mislead customers.
James P. Gorman, President and
Chief Executive
Officer, said, «Morgan Stanley effectively navigated turbulent
markets while consolidating our
market share gains
with Institutional clients and demonstrating resilience across the Global Wealth Management business as evidenced by record net new assets flows since the formation of MSSB.
John Jantsch @ducttape — Founder, Duct Tape
Marketing I believe organizations will go deeper into overall strategy with digital marketing — Chief Digital Officers will help organizations lessen their focus on demand creation and heighten it on organizing an end to end customer journey through digital storytelling
Marketing I believe organizations will go deeper into overall strategy
with digital
marketing — Chief Digital Officers will help organizations lessen their focus on demand creation and heighten it on organizing an end to end customer journey through digital storytelling
marketing —
Chief Digital
Officers will help organizations lessen their focus on demand creation and heighten it on organizing an end to end customer journey through digital storytelling tactics.
Drift, a martech provider focused on chat applications, and founded by former HubSpot
Chief Product
Officer David Cancel, was the first to call out the wisdom surrounding forms
with the launch of the «No Forms»
marketing campaign and positioning.
«
With housing
markets continuing to recover, we are experiencing high levels of demand,»
Chief Executive
Officer Jeffrey Mezger said on a June 19 earnings call.