More than two - thirds of chief marketing officers don't think the role gets the same respect as other executive functions.
Not exact matches
Not according to Plasticity co-founder and
chief marketing officer Jennifer Moss, who says that while it's true that some employees don't like the company's platform, many benefit from it in ways that aren't as attention - grabbing as the smile - bomb surprise that Plasticity suggests trying: covering a co-worker's desk in sticky note messages about how great they are.
sauce, a flavor this country loves, and we're delivering it in a way that's never been
done before by baking it into the bun,» said Burger King
chief marketing officer Eric Hirschhorn in a press release at the time.
Nope, according to
Chief Operating
Officer Barney Harford, who told CNBC: ``... Going forward we have no interest in
doing transactions for minority stakes... the
markets that we remain in today are core
markets for us, we are doubling down on our investment and we are very committed to these
markets.»
«What we don't
do yet, and it's more a matter of yet than anything else, is block native advertising,» said Roi Carthy, Shine's
chief marketing officer.
Paul Moroz, Mawer Investment Management's deputy
chief investment
officer, points out that many emerging -
market consumer staples companies
did exceptionally well this year because they offered investors stability, dividends and growth.
Now the combined entity — with an estimated $ 74 billion in annual revenue — wants to demonstrate that as a result of the largest merger in tech history, one plus one really
does equal three, as Jeremy Burton, Dell's
chief marketing officer described to Fortune ahead of the show.
This is more or less what I
did (sans the China focus) with my first book,
Chief Marketing Officers at Work.
Unilever's
chief marketing officer, Keith Weed, threatened to reduce the company's ad spend online if the big tech platforms didn't clean things up.
However, the 7 kWh battery
does make economic sense in certain
markets overseas, particularly in Germany and Australia because of tariffs and the electricity - rate structures in those countries, said Tesla co-founder and
Chief Technology
Officer JB Straubel.
«This new focus will inspire everything we
do moving forward, from advertising and
marketing to how we interact with customers in restaurants and on social media,» the company said in announcing what U.S. Chief Marketing Officer Deborah Wahl calls «a brand transformatio
marketing to how we interact with customers in restaurants and on social media,» the company said in announcing what U.S.
Chief Marketing Officer Deborah Wahl calls «a brand transformatio
Marketing Officer Deborah Wahl calls «a brand transformation.»
«The fact is we don't yet know what caused the drop, and blaming it on HFT is misleading,» said Bill Harts,
chief executive
officer of Modern
Markets Initiative, an advocate of high - speed electronic m
Markets Initiative, an advocate of high - speed electronic
marketsmarkets.
I met dozens, but the only person that immediately understood what were trying to
do was Jeremy Burton, EMC's
chief marketing officer.
«If you recognize people with things they don't want, it doesn't work,» says Charlie Ungashick,
chief marketing officer at Globoforce.
In the press release, Ryanair
chief marketing officer Kenny Jacobs, says the company doesn't have a problem with Google advertising in general, but adds that it is «unfair» that it is sometimes used as a way to mislead customers.
McLaughlin, the former U.S. deputy
chief technology
officer and former public policy director for Google, said that platforms like Facebook have a single interest: They want to
do whatever will maximize their
market value.
«He's more resourceful,» says Nuno Teles,
chief marketing officer for Heineken USA, which owns
Dos Equis.»
While the
marketing job had been held at one time by Gabriel Stricker, Twitter's
chief communications
officer, Mr. Noto
did not directly succeed Mr. Stricker.
Chief Strategy
Officer Imran Khan said, «I think as our business is becoming more and more programmatic, our sales force is becoming consultant [s] to our clients, and I think that is very important because I think we have still a lot of work to
do to educate the
market and really teach the
market how to create vertical video ad unit [s] that really, really works in mobile environment.»
«Eventually we think this company should be in the public
markets,» said Adyen Co-founder and
Chief Executive
Officer Pieter van der
Does.
But the loan by Cleveland Metroparks of its
chief marketing officer, Sanaa Julien, to the Group Plan Commission is only a short - term solution, and the square's planners have yet to devise a permanent plan to guarantee the area doesn't return to its neglected past.
Partner with your
Chief Marketing Officer and
Chief Sales
Officer to drive integrated digital engagement with your customer because if your customers
do not see that from your enterprise, they will from your competitors.
The stock
market has taken investors on a wild ride in recent days, but Mike Wilson, Morgan Stanley's
chief investment
officer and
chief U.S. equity strategist, doesn't think the sudden spike in volatility portends the start of a bear
market.
«The crypto
markets have experienced several flash crashes over the past few years but we
do believe there has been some overvaluation in the
market, particularly over recent months,» said Jamie Burke,
chief executive
officer at venture capital firm Outlier Ventures.
«It used to be people really didn't think about this kind of travel until they retired,» Mollie Hansen,
chief marketing officer at Airstream, tells Schultz.
«We repeatedly hear from sales and
marketing organizations that the overwhelming abundance of data available today — mostly low - quality and unverified — actually makes it harder for them to
do their job effectively,» said Katie Bullard, DiscoverOrg
Chief Growth
Officer.
On the subject of PINK, the subset of the company
marketed to teenagers, their
Chief Financial
Officer has said: «When somebody's 15 or 16 years old, what
do they want to be?
«We don't turn a lot of people down,»
Chief Marketing Officer Denise Williams says.
«We
do a lot of business in rural
market areas,»
Chief Revenue
Officer Adam Hilpert states.
We wanted to find a compelling way to bring these results to women everywhere with a personalized interactive makeover tool, and our partnership with ModiFace has
done just that,» said Jill Scalamandre,
Chief Marketing Officer of StriVectin.
Driving this change is a new generation of
chief executives and
chief marketing officers who have more liberal values than their predecessors and find themselves facing growing pressure to use their positions of power to
do right by society.
«We take an analytical approach by finding influencers that will match with your audience and recommending what a brand should be
doing during fashion week, but also in between,» explains
chief marketing officer Arnaud Roy.
It really
does demonstrate the strength and depth of the capability we now offer the
market through LEO and the brilliant LTG companies,» - Piers Lea,
Chief Strategy
Officer, LTG / LEO
Cadillac's
chief marketing officer, Uwe Willinghaus, was quoted as saying, «The world doesn't need another big German luxury car.»
You talk about BN's poor
marketing of digital products — and I agree — but what
does it portend that their
chief marketing officer is now in charge of digital content?
«It's been really interesting because in the print world the publishing industry has built such a great history of benefits and features, but for some reason when everyone went digital, that didn't come with it,» explained Zinio's
Chief Marketing Officer Jeanniey Mullen in an interview with GoodeReader.
Indian consumers being intrinsically multi-taskers will love this device as it helps us to
do just that - achieve more from each moment of our lives,» said S Rajendran,
Chief Marketing Officer, Acer India during the launch.
T - Mobile's
Chief Marketing Officer Cole Brodman has made various statements in recent days regarding the always contentious and recent hot button issue of device subsidies on US carriers when he was asked what he would
do if he were in direct control of the practice at T - Mobile.
Saraiva
Chief Financial
Officer Joao Luis Ramos Hopp said yesterday the company doesn't comment on
market rumors.
Norm Boersma,
chief investment
officer of Templeton Global Equity Group, explains why his team doesn't see major cause for alarm amid the recent
market correction — and why they think conditions look ripe for a value - oriented approach.
«Although some see pricing as the most important online advantage, we simply didn't see that in the numbers,» says Mike Lackman,
chief digital and
marketing officer at Phillips.
Mariette
du Toit - Helmbold,
Chief Executive
Officer, Cape Town Tourism speaks to Breakting Travel News at World Travel
Market 2008
They can be assured that booking a room directly with us at any of our hotels doesn't require extensive searching and price checking to find the best prices online,» said Geraldine Calpin,
chief marketing officer at Hilton Worldwide.
They also
did a separate survey of law firm
chief marketing officers and 79 law firm marketers responded.
In an interview with National Law Review, Steven R. Petrie,
Chief Strategy
Officer at Faegre Baker Daniels LLP, said «I
do believe that the most effective and successful firms will be those who continue to shift their overall allocation of
marketing resources, toward the one - to - one, ground - game activities that are characteristic of true business development.»
Adam Stock, the firm's
Chief Marketing Officer, had this to say about the program: «Practice Boomers is unique in its use of online accountability and the way it gives attorneys a little bit to
do each day until business development becomes a habit.
In an interview with Legal
Marketing Canada, Torys»
Chief Marketing Officer Stuart Wood remarked that the project
did not consume significant resources, and that initial feedback from clients was positive.
«Cruises represent a significant travel investment, so it's important that Americans protect that investment when they
do book a cruise,» said Joe Mason,
Chief Marketing Officer at Allianz Global Assistance USA.
Sam Ghosh,
chief executive
officer, Bajaj Allianz Life Insurance Company, and country manager, Allianz, said, «The new Unit Gain Guarantee gives assured protection of customer interest in case the
markets don't perform.»
At the time, Unilever's
chief marketing officer Keith Weed, said: «We can not have an environment where our consumers don't trust what they see online.»