ATS is challenging because it involves computerized algorithms of
chosen keywords and phrases to help find the right match between a submitted resume and an open position.
So, use the AdWords Keyword Planner to help
you choose your keywords and phrases.
Not exact matches
Looking at
keyword suggestions I see a variety of options — but I want none of them in full — instead — I want to
choose only one word
and build my
keyword phrase from there.
Most authors wait until it's too late to begin searching for the right
keywords and key
phrases, often waiting until after they have
chosen a book title
and subtitle.
Yes,
keywords are a great tool that you have in your toolkit as an author,
and so we actually, the approach that I always talk about when I talk about
keywords is I call it a 360 approach to
keywords,
and what I mean by that is you want to
choose,
and we'll talk in a moment about how to
choose those
keywords, how to identify the ones that will be most relevant, but so you want to
choose a few words or
phrases that apply to your book
and that customer, your readers would use in searching for your title.
All of your book marketing copy needs to contain the
keywords and phrases you carefully
and deliberately
choose so that the search engines can deliver readers to your book sales page.
The
keywords you use in your book's metadata are the words
and phrases you
choose as the most important descriptors of your book.
When we
chose our title, Lori did a bunch of magic
keyword research (compared to Lori I am a hack in this regard); we both did the title research
and were pretty astounded that no one had used just that
phrase as a title before!
Choose titles for group articles
and papers based on the results of your
keyword research, directing attention to both volume (frequently searched)
phrases and keyword order.
With the
keywords and key
phrases that are less important, or that you were unable to include, or that were worded oddly, you may
choose to have a subtitle «Additional Relevant Skills
and Knowledge»
and list those
phrases at the end of the resume.
If you need help
choosing the right descriptions to include, look for
keywords or
phrases in the listing
and try to match them on your resume.
Not only does it show how to present your professional profile to prospective employers in a way that ensures they remember you when
choosing applicants to interview, but it also contains
keywords and phrases customized to the GIS industry.
At Career Thinker we will research the company to get an understanding of their culture, philosophy, values
and mission so we can
chose the best
keywords and phrases to effectively market you to the company
and not just the needs of the position.
Based on my experience, I give you only the most powerful professional templates
and customizable
phrases rich in
KEYWORDS to
choose from.
Look for a list of «power»
keyword phrases and choose those that are relevant.