Thanks to more use of paywalls,
circulation revenue for papers recorded a second - consecutive year of growth in 2013, rising 3.7 percent to $ 10.87 billion, according to the Newspaper Association of America.
In the last quarter,
circulation revenue rose 16.1 % to $ 257.8 million mainly because of growth in digital subscriptions.
Both ad and
circulation revenues are tumbling.
All - access
circulation revenue is spinning upward, leading to a 5 percent gain in overall circulation revenue in 2012.
Circulation revenue is also falling.
The weakness was broad — advertising revenue dropped 14 per cent, digital revenue fell 9 per cent and
circulation revenue was off 4 per cent.
This contributed to a 3.7 % jump in
circulation revenue.
The magazine publisher Gruner + Jahr generated higher advertising and
circulation revenues and optimized its publishing and editorial structures.
In the last quarter,
circulation revenue rose 16.1 % to $ 257.8 million.
In B2B publishing, where trade magazines are mailed to qualified readers free of charge, there is little to
no circulation revenue that would be sacrificed and why digital editions make so much sense (if only there was a better, workable qualification process).