See: FTC accuses Gerber of false
claim on baby formula.
If the legislation controlling baby food marketing was more transparent and democratic, people would soon realise that such highly promotional
claims on baby formulas and foods are totally inappropriate and harmful to child health.
The Resolution is not deciding whether the ingredient should be permitted but whether there are implications or risks in making such a promotional
claim on baby formulas and baby foods.
Not exact matches
Claims can not be made
on infant
formula, but follow -
on formulas or processed cereal - based foods and
baby foods for older
babies are not subject to the same legal restrictions.
The organizations
claim that due to the marketing of breastmilk substitutes, far too many
babies are still being raised
on formula.
At past shareholder meetings, the Chair repeatedly defended promoting infant
formula with strategies such as logos
on labels
claiming «protects»
babies, despite knowing that
babies fed
on breastmilk substitutes are more likely to become sick than breastfed
babies and, in conditions of poverty, more likely to die.
When Pfizer owned the SMA brand,
Baby Milk Action won a case at the Advertising Standards Authority proving its
claim that it was the «best» follow -
on formula could not be substantiated (see: SMA
formula NOT «the best milk after Kate's» ASA ruling finds).
Left: Nestlé
claims its
formula «protects»
babies with colourful logos such as
on this example from Chile in 2010.
We probably don't and keep in mind that those aren't true health
claims on those cans of
baby formula.
To promote
formula around the world
claiming it will «protect»
babies is the height of irresponsibility when it is well known that
babies who are fed
on formula rather than breastfed are more likely to become sick than breastfed
babies and, in conditions of poverty, more likely to die.
It
claimed «diarrhoea and its side - effects are counteracted» by its
formula and there was «reduced risk of infection»; untrue and particularly cynical given the increased risk of diarrhoea in
babies fed
on formula.
The European Parliament's committee
on Environment, Public Health and Food Safety Committee (ENVI) today voted to stop the
claim that DHA, a long - chain fatty acid found in breastmilk, when added to follow -
on formulas and
baby foods improves
babies» vision.
She highlighted the deception of the strategy that had been
on display at the shareholder meeting the previous year: logos
on formula labels
claiming the product will «protect»
babies.
Members of the European Parliament have moved to block a
baby food company from using a health
claim on labels of follow -
on formula.
(There are 17 new promotional
claims on the table that could — if approved by Member States — appear
on follow -
on formulas, so called «Growing Up milks»,
baby foods — any product for
babies over 6 months).
[
Baby Milk Action comment: These are not permitted health
claims for infant
formula or follow -
on formula and anecdotal evidence from customers does not provide the necessary substantiation.
He knows that
babies who are fed
on formula are more likely to become sick than breastfed
babies, but continues to defend promoting
formula with the
claim it «protects»
babies and using other strategies that systematically violate the Code and Resolutions.
I hold up a page from our Update newsletter at the shareholder meeting to show how Nestlé promotes its
formula in Bangladesh with the
claim it is the «Gentle Start», despite knowing the impact
on health when
babies are not breastfed in conditions of poverty.
Promotional
claims made by Danone, Nestlé and other companies for supposed benefits of follow -
on formula and milks for older
babies contradict NHS Choices, which says these milks are unnecessary.
Unnecessary milks for older
babies (follow -
on formula and so - called «growing - up» milks) are promoted with
claims for health benefits, some of which have been debunked at the Advertising Standards Authority.
They have launched a website that calls their Enfamil brand the «Breast Milk
Formula»,
claiming that
babies who are fed
on it are as healthy as breastfed infants.
Part of the problem is also the massive sums
baby milk companies spend
on promoting their products with misleading
claims that both undermine breastfeeding and rip off mothers who use
formula.
In addition, soon to be published EU - funded research shows that parents of young children are disproportionately targeted with health
claims on products, with over 70 % of
baby foods and
formulas carrying health
claims all of which suggest that processed products are better than fresh, healthy sustainable foods.
Baby Milk Action has also won a case at the ASA in 2009 against an advertising campaing that
claimed Aptamil is the «best follow -
on formula».
Despite Nestlé's
claims,
babies fed
on formula are more likely to become sick than breastfed
babies and, in conditions of poverty, more likely to die.
After a long night of a seemingly never - satisfied
baby on a growth spurt, that
formula can start looking more appealing, especially with advertising
claiming formula to be just as good as breastfeeding or at least a good alternative.
«Cow & Gate produced adverts saying its
baby milk was «closest to breast milk», a
claim which is disallowed under the code, until the Department of Health clamped down
on them; and Heinz published a graph suggesting its
formula was close to breast milk and better than competing brands.
In an apparent attempt at damage control, Hain Celestial put out a press release
on Monday
claiming its «full line of Certified USDA Organic
Formulas [is] made with pure, high quality ingredients for
babies and toddlers.»