1) Produce lots of titles to increase name recognition and sales overall; 2) Lower your price point and the
readers will follow; 3) Don't worry about pricing, just focus on great writing; 4) Be a guest blogger, have your own blog, tweet, join forums, talk to
readers, get reviews; 5) Use your
ebook as a promotional piece to sell
classes, services, and other products; 6) There is no magic bullet, just keep doing everything and eventually you'll break through.
It's pretty clear to me that, with the glorious exception of Baen,
eBook readers are still second -(or even third --RRB-
class citizens
as far
as the publishing industry is concerned.