Google and Bing both operate cost - per -
click bidding systems.
Not exact matches
If someone
clicks on your ad then you are charged a cost - per -
click depending on Amazon's
bidding system and the amount you tell Amazon you are willing to pay per
click.
The company alleges that Google's Cost - Per -
Click»
bidding and «Quality Score» / «Ad Rank»
systems relating to «AdWords» infringe upon their intellectual property.