Search engines have been slow to respond to
the click fraud issue, which has been plaguing the search marketing industry for many years.
By the same token, too many search engines can lead to too much complexity, and the further away from the big boys you go, the greater the chance that you run into
click fraud issues.
Not exact matches
Advertisers need to audit their ad
click activity on a regular basis, consider the use of 3rd party auditing tools and services to mitigate
click fraud and
click quality
issues, and present their reports and findings to the engines during regular account review meetings.
It is unclear whether
click fraud is as big an
issue as most of these studies claim, but the perception of fraudulent
clicks being a huge problem keeps haunting advertisers and search engines alike.
But even bigger
issues arise from not addressing long - term concerns such as rising ad costs,
click -
fraud, or traffic limits.
Search engines are not moving fast enough to eliminate obvious
click fraud and
click quality
issues (e.g. bots, competitor
clicks, non-converting MFA sites, no referrer ad traffic) negatively impacting the ROI of advertiser campaigns.
A few hours ago, I stumbled upon an article in DM News that stated that the
issue of
click fraud is no closer to being...
Click fraud has been a known issue for many years now and yet even large search engines like Google, which get most of its revenue from contextual ads, are failing at solving (or are not even willing to do anything) about the click fraud pro
Click fraud has been a known
issue for many years now and yet even large search engines like Google, which get most of its revenue from contextual ads, are failing at solving (or are not even willing to do anything) about the
click fraud pro
click fraud problem.
At last week's New Organizing Institute / IPDI - sponsored Google presentation on advocacy tools, after looking at Google Ads and answering questions about
click fraud, the company's Elections and
Issue Advocacy team touched on a new tool whose potential political significance jumped out at me.
Cross-posted on techPresident At last week's New Organizing Institute / IPDI - sponsored Google presentation on advocacy tools, after looking at Google Ads and answering questions about
click fraud, the company's Elections and
Issue Advocacy team touched on a new tool whose potential...
And while Adwords has measures for detecting invalid
clicks,
click fraud remains a serious
issue.