I would disagree with Jordan when he says: «If you are going to publish content, create a Publishing Division within the firm, and mandate it to create publications that can legitimately be mentioned in the same breath as the leading
client industry periodical and become a must - read information source for your clients, one that your competitors are pitting their mediocre content against.»
Set up a separate Publishing Division within the firm, reporting to Business Development or the Management Board rather than to Marketing, and mandate it to create publications that can legitimately be mentioned in the same breath as the leading
client industry periodical.
Not exact matches
Adobe, whose Digital Publishing Suite has tackled revolutionizing the digital
periodical industry, has now brought in new
clients from the higher education sector as well as made its product adaptable to the needs of the K - 12 market as well.
The hospitality
industry, the higher education sector, libraries, and even hospitals have taken to using digital magazines to reach the
client base they're most interested in, and companies like PressReader and OverDrive «s digital
periodicals catalog have helped make this possible.
Quite a few lawyers, additionally or alternatively, have realized that the best place to publish content is where potential
clients will read it: in
client periodicals, business magazines,
industry newsletters, and consumer websites.