Sentences with phrase «client journey mapping»

In the feature story, Brendan Conley dives into «client journey mapping,» a big - picture approach to marketing that will help firms develop a cohesive, end - to - end strategy.

Yolanda develops strategies for practice and industry groups, and delivers training and coaching programs, including client journey mapping training.

For more on the topic of client journey mapping, take a listen to our Legal Marketing 2.0 Podcast here.

Client journey mapping forces you to look at clients as individuals, rich with behavioral, attitudinal, emotional responses to the journey.

Customer or Client Journey Mapping is the hot new concept in legal marketing.

Client journey mapping can also be applied to your internal team, it can be applied to how you interact with your vendors, or used as a training tool for associates.

Yolanda develops strategies for practice and industry groups, as well as special initiatives within law firms and she also delivers training and coaching programs, including client journey mapping training.

Simply put, a client journey map is a visual of the actual experience a client has in working with any organization.

A person with feelings, attitudes, objects, preferences, and a client journey map helps us better understand how, when we interact with this person, from the beginning to the end of the journey.

But one truth prevails above all: the most successful client journey maps are rooted in reliable data that reflects real people.

Not exact matches

When mapping out the client's journey, think individual rather than organization.

The journey map creates a framework, urging colleagues and departments to break down organizational silos and work together to meet the expectations and needs of the clients and targets.

The more firms map their clients» journeys, the more data they will have to identify these moments of truth.

Joe has over 20 years of experience successfully leading sales teams to increase revenue streams, as well as extensive knowledge around mapping marketing and sales processes to the client journey.

The Client Journey is your map, and it should guide your attorney advertising strategy.

Produce ethnographically - situated insights reports and journey maps to help socialize key takeaway points for business clients on their current and potential consumers and users