So, when a potential
client searches your practice name, review pages will not be at the top of the search results.
Not exact matches
Attracted targeted
search engine traffic to
client websites through a combination of SEO copywriting and SEO best
practices.
Your website is often your
practice's first impression to potential
clients who are
searching online for nearby veterinary services.
Most new
clients search for a veterinarian online, and if you can't be found there, your
practice won't grow.
The more your site appears at the top of
search results tied to your community and region, the more
clients your
practice will attract.
An established social networking presence can improve your
search engine rankings and present vital information about your
practice to scores of potential
clients.
At this site, you will find information about our
practice philosophy, our services, helpful forms to assist you and an extensive
client education library for you to
search for additional information.
Do prospective
clients skim past your
practice name in
search results?
Reaching new potential
clients requires
search engine savvy veterinary
practices and attention to detail.
When a blog is focused, it draws more readers and
search engine traffic for that
practice area, which produces more potential
client leads.
With the exception of the few that define a narrow
practice area these are all hollow and a meaningless waste of space — which is a shame because the space occupied by a tagline can be put to much better use to actually guide prospective
clients in their
search for legal representation.
Creating Google alerts for your firm's big
clients as well as key phrases relevant to your
practice group will help you in your
search.
Because they serve the firm's urgent need for more case leads, as fast as possible, by immediately dipping into a stream of potential
clients already
searching for a local attorney in their
practice area.
CosmoLex, the cloud
practice management platform, is rolling out new features today that include two - way synchronization with Office 365 calendars, integration with OneDrive, document
search, document version control, and new notifications through the
client portal.
For us at Stem, these findings reinforce what we always tell our
clients: any particular services, strengths, or specialties you want to be found for in the
search engines MUST be included in the written copy of your
practice pages and lawyer biographies.
In sum, beyond your standard law firm website, consider launching microsites and blogs in niche
practice areas to build
client engagement, thought leadership, and stronger
search engine visibility.
Practice areas that target consumers — family law, criminal defense, bankruptcy and trust and estates, for example — rely heavily on SEO because their prospective
clients are likely to do an online
search for a lawyer.
Helping your law firm's website achieve 1st page
search engine results involves many elements including knowing what the prospective
client is
searching for, how they're
searching for it, as well as understanding your law firm's goals and legal
practice areas.
Every PPC campaign should target as specific a
practice area as would be
searched for and have a landing page that describes how you help
clients in that area specifically.
Jeff Winn, Managing Director of UK - based ABS Winn Solicitors, explains how the firm's brand reduces
client search costs and provides
clients with peace of mind — because Winn Solicitors is a multidisciplinary
practice, its
clients need to deal with only one service provider:
Our Tokyo consultants serve private
practice, corporate and financial services
clients while offering career advice and representing individual lawyers in their
search.
She also supports the members of the West Region In - House
Practice Team, providing leadership and back - up on
searches, ensuring outstanding
client service and facilitating ongoing professional development of team members.
Our innovative cloud - based business model attracts candidates who are
searching for a more flexible environment where they can eliminate their daily commute, keep more of their earnings, and embrace a superior work / life balance to pursue more family time or personal passions — yet still maintain a sophisticated law
practice to serve large and respected corporate
clients.
One benefit of having multiple websites such as blogs,
practice - area - specific sub-sites, etc. is that those websites serve as additional resources for your potential
clients to find you on for a variety of different keyword
searches.
Outlining the best
practices to come up with your firm's logo, optimize your firm's placement in online
search engine results, understand and target your potential
clients, and make your
practice entirely eco-friendly, these first five chapters are the ultimate do - it - yourself guide to establishing a promising
practice from the onset.
So when a
search occurs, lawyers are advised to consult the Guidelines, which are intended to assist them in protecting the common law solicitor -
client privilege of their
clients and which also provide best
practices and general advice for dealing with particular situations.
Free web
searches might best be useful during
client intakes to get a good sense of whether a
practice wants to take on a
client, or during preliminary inquiries for quick answers to save a
client billing costs.
While advertising and marketing your law
practice in
search engines will not make it rain overnight, if you commit to thinking about how your potential
clients might use
search to consume legal information, get answers, and perform research, you might surprise yourself as to how successfully you can increase your firm's profile online.
Law firm marketing and business development professionals might want to be able to
search an intranet to assemble a presentation, or put together a
client alert for a certain
practice and a certain industry.
If 39 % of lawyers have obtained
clients from blogging and 76 % of adults looking to hire an attorney go online for their
search, it should be clear maintaining an authentic online presence and engaging with social media is key to bringing in new
clients and running a successful law
practice; if you are currently not involved in digital marketing, chances are you will want to be by the end of this presentation.
You purchase three or four domain names that correspond to your
practice and the
search terms that potential
clients are using.
If so, fine, but a simple list of
practice areas is unhelpful to potential
clients and
search engines.
«Because the online information services offered by GlobalX seamlessly integrate with Elite
practice management solutions, they enable Elite
clients to instantly and easily retrieve the documents and billing information they need to centralize critical information and recover
searching costs,» said Elisabet Hardy, vice president of Product Management at Elite.
We found that law firm leaders are frustrated with alleged
search engine gurus with online expertise but clueless when it comes to the subtleties and differences among legal
practices and their
client personas.
The goal of website optimization is to rank well for
search terms that are specific to your firm's
practice so that more potential
clients end up on your website.
For those niche
practice areas, you may not see a lot of organic
search traffic because these
clients aren't using Google to find their lawyers.
She develops the firm's knowledge sharing and management in co-operation with the
practice groups and is specialised in advanced legal information
search relating to
client transactions.
After
practicing as a commercial and litigation lawyer for seven years with one of the leading Dutch law firms, Houthoff Buruma, she joined a global legal
search firm in 2004 in Amsterdam — the first office the firm had ever opened outside of the UK — and she focused on servicing and further developing the in - house counsel
client base across the mainland European region.
If your firm manages to get any
search engine visibility, potential
clients who
search for a lawyer in your
practice area will have a hard time remembering your firm among the other firm sites they visit in trying to find a lawyer.
We make sure that all of our marketing
clients get custom - written meta information that lets
search engines know your firm, your
practice areas, and your location.
Atlanta partner and E-Discovery
Practice Leader Ronni Solomon, Discovery Center senior staff attorneys Ed Logan and Jennifer Mencken, and Discovery Center Director of e-Discovery Project Management and
Client Services Rose Jones have co-authored a chapter in the book «Perspectives on Predictive Coding and Other Advanced
Search Methods for the Legal Practitioner,» published by the American Bar Association.
From this, we do a comprehensive analysis of keyword
searches to find out the key words and phrases that your potential
clients are typing into Google, Bing, and Yahoo! when they
search for lawyers in your location and
practice area.
If other website articles discussing New York criminal defense law provide links to Attorney Betty's website, the
search engine algorithm will take this into account, seeing as how popular Attorney Betty is in her
practice area, and increase the position of her law firm's website when
clients search for «New York criminal defense attorney.»
Another one of our top 10 US firm
clients in Hong Kong / China had a key opening to fill in their US cap markets
practice, and they have found their new hire (through Kinney, on an exclusive
search), but because they also like very much some of our other candidates, they are likely to hire a 2nd US associate soon, and possibly even a 3rd.
Whether it's conflict
searches, sending out engagement letters for signatures, setting up matters in
practice or financial management software or any of the day - to - day tasks that play a key role in establishing proper records and conducting due diligence, all are considered standard processes for shielding the firm, and the
client, from any future conflicts or misunderstandings.
Chances are, if a potential
client searches the Internet for your
practice area (s) in your geography, one of the first results will be Lawyers.com, Martindale.com, Lexis - Nexis, Avvo.com, or Findlaw.com.
The Marty Schwimmer Best
Practice - Specific Legal Blog — Tie: Steve Nipper's The Invent Blog and Patrick Lamb's In
Search of Perfect
Client Service
When compiling the list, you should
search for firms that are not competition and other attorneys who
practice in different areas of the law but who deal generally with the same type of
client.
Of course, they should still use good
search practices so we're not charging the
client needlessly —
searching broadly and then narrowing the focus, thinking before clicking into documents, checking before getting material from outside our pricing plan.
He blogs at In
Search of Perfect
Client Service, contributes to the ABA blog The New Normal, and is a Fellow of the College of Law
Practice Management.