And while they highlight celebrity endorsements for big companies (with the exception of Rebecca Minkoff, who was making
clothes out of her studio apartment at the time), the good business lessons learned from setting up and cashing in on such high - vis endorsement deals can easily be applied to small companies.
«Think about your grandmother differently,» the artist Robert Kushner said to me last summer, reflecting on the years he spent during the mid-1970s cutting, sewing, and crocheting handmade garments — often
out of scavenged and second - hand
clothes — then staging them as costumes for live performances and runway shows in downtown New York
studio lofts and galleries like Paula Cooper and the Kitchen.