• Successfully place company blog in The Style99 ranking 67th in 2014 • Lead the company in an academic study for the online journal Social Media + Society (2013) • Develop and update blog content iaccording to industry specific stipulations • Respond to comments and emails posted / sent by customers • Produce visual images for blog (s) and maintain image archives • Create and update image links on company website • Provide blog traffic statistics and comments feedback to relevant departments • Create and maintain liaison between blog readers and the company • Develop and maintain plan for company's presence on the
web • Interact with
web design teams to keep blog (s)
cohesive with corporate websites • Evaluate latest technologies to enhance blogging
strategies and ensure they correlate with existing materials
Being effective at
Web communications requires a
cohesive strategy across multiple channels: website, blog, e-mail, drip marketing, electronic newsletters, and social media platforms.