If the thought of
cold calling makes your stomach drop to your toes these tips won't eliminate your fear, but they will help you make it a more successful experience.
Did the number of
cold calls you made result in a sale because you made the calls, or was there something else that made you successful?
So, when the number of doors that were knocked on, or the number of flyers dropped, or the number of
cold calls made, is considered in creating a desired effect, you can't stop there.
One
cold call he made resulted in Inland's $ 85 million purchase of the 334,454 - square - foot Eastwood Towne Center in Lansing, Mich. this spring.
Not exact matches
He got up at 6:00 a.m., worked his day - job as a janitor and, in that pre-internet age,
made cold calls in the real estate office until the wee hours.
Exercise self - control (I
make it a point to to logout of social accounts, but during days when I'm not as disciplined as I want to be, I use a site blocking tool
called Cold Turkey.)
Example: «Today, I'll get organized; tomorrow I'll
make cold calls.»
One day she
made a
cold call to a local gourmet shop, which started a word - of - mouth snowball.
«You might
cold call for three weeks with no results, but you'd better
make your
calls that fourth week as good as when you started.
You'd think that investors would be among the most
cold - blooded and rational consumers of information — after all, fortunes depend on them
making bias - free judgments about what they hear on earnings
calls — but according to this new research, they are actually highly swayed by one tiny shift in language, just like everyone.
In a 15 - year sales career dating back to when he sold phone - directory advertising door - to - door, the former high school history teacher estimates he's
made some 15,000
cold calls.
On a good day, Piola can
make 30
cold calls, do three or four presentations, and schedule an appointment or two.
A good way to
make cold calls more appealing is to stop thinking of them as «
cold»
calls.
Now that your
cold calls and follow - up efforts have paid off, it's time to
make a sales presentation.
I told them that whenever we wrote up a proposal or
made a
cold call, it never panned out.
I
made 500 to 750
cold calls a week and followed up in - person with people who had hung up on me just days before.
Once, a sales rep would
make 10
cold calls to generate three appointments, one of which would culminate in a sale.
Make this a habit and your
cold call success will increase dramatically.
While prepping for your April monthly meeting, you notice that the number of
cold calls one particular salesperson has
made are below minimum productivity standards.
Those disappointing results occurred despite the Mirzas» beefing up the sales staff from three to five people, with each employee
making some 50
cold calls a day.
No one who sells anything can avoid
making cold calls forever, so it's time to start.
Those luncheons and meetings are a good chance to
make contacts and turn
cold calls into warm ones.
Then, set a number of
cold calls you will
make every day and stick with it.
After majoring in communications at Northern Michigan University, he
made cold calls in Manhattan for Xerox's (XRX) latest invention — the «word processor» — then went to work for the U.S. division of Hammarplast, the Swedish kitchenware maker.
I wasn't afraid to
make cold calls to help our business take off, and he never wanted to
make a single sales
call.
In a career spanning 15,000 - plus
cold calls, Piola figures that every time he
makes an entrance now, he earns $ 150.
Good people are too busy working they don't need to
make cold calls, he says.
To incorporate prospecting into your company culture, tell employees that no meetings with your salespeople are to be scheduled when they're
making cold calls.
Something of a classic with the pavement - pounding set, the book is the working journal of Frank Bettger, an insurance salesman who has
made more than 40,000 sales
calls, many of them
cold.
It's hard enough to
make cold calls, but it's extremely difficult to sell new, innovative products and services using that method.
In Piola's favorite passage, Bettger tells how he motivated himself to
make cold calls by attaching a dollar value to every
call.
In his book, Smart
Calling: Eliminate the Fear, Failure, and Rejection From
Cold Calling (Wiley 2010) Sobczak writes, ``... not using a script often
makes you sound like a moron; and failing to prepare a script for your opening and voicemail message is just plain dumb.»
There's nothing like standing up in front of an expectant audience when you have no script and no idea what kind of scene you're about to play to put the fear of
making a pitch or
cold call into perspective.
The other dozen or so buyers, or category leaders, spend more time in the office, fielding hundreds of
cold calls a week from vendors tripping over themselves to
make Trader Joe's a customer.
«When I've tapped out social networking, non-client referral sources, client referrals, sponsored or hosted events, webinars, article placements and blogs, I'll
make cold calls,» says John Thomas, a former director of business development in Dallas.
When I finally
made the phone
calls to thank everybody for their involvement, it was with
cold sobriety.
However, he shares some techniques that should be done in order to
make an effective
cold call.
Specifically, the purpose of a
cold call is to set an appointment to
make the pitch.
Marylou shares with us the secrets to effective
cold -
calling and the biggest mistakes salespeople
make when reaching out to potential clients.
Beginners tend to think that
cold calling is about
making the sale.
A
cold call is a sales pitch
call made without prior contact — a
call out of the blue.
Our goal is to eliminate «
cold calls» and give reps the opportunity to
make these initial touches positive ones.
Must have experience achieving quotas and aggressive sales targets and
making cold calls.
I used to market and
make tons of
cold calls.
Testing our
cold calling service with a client (80 person iOS development agency in NYC), we had our team
make calls on behalf of their company.
Cold calling experts are not afraid to
make certain comments that shock their audience into listening further.
Cold -
calling superstars
make each prospect feel like their first
call and speak to their prospective customer's pain points.
If that stat has your sales force running for the door, then
make sure to quickly follow it up with this juicy metric: 75 % of IT execs have taken a meeting as a direct result of a
cold call.
To drive growth, the mandate for sales organizations is to
make more
calls, send more
cold emails.
The sales development teams» job is to
make cold calls as well as to respond to inbound leads.