Another strategy behind cold calling and
cold email outreach is that of establishing a relationship.
Six years later, I still rely on
cold email outreach almost every day, both for Clever Zebo and on behalf of clients.
Not exact matches
A good way to research this is to interview industry thought leaders, talk to existing customers, conduct surveys, do
cold outreach through
email and LinkedIn, or go to an industry forum and start talking to people.
Study competitor case studies, read industry analyst reports, go to forums and professional online networks, use Facebook Audience Insights, conduct surveys and interviews, and do
cold outreach via
email and social media.
An effective
cold email pulls together everything you learned in your research and synthesizes it into short, to the point, effective
outreach.