Yet if the individual's existing values are unaligned to the rising
cultural consensus, clues to
collective deceit will seem much more obvious, meaning skepticism is likely, and will be particularly sharp in those with opposed values.
Despite underlying social truths, a
cultural consensus is in itself a
collective deception22a, b that provides major advantages including: a coalition system for combating individual dominance, an underwriting of altruism within group, and mechanisms to achieve common action in the face of the unknown.