Based on the above, UKTI commissioned the ECR program in
combination with the PIB service to, among other things, allow companies to employ foreign -
language - speaking students at U.K. universities and other British institutions
of higher learning to address issues related to
language and cultural
barriers that companies may face in entering particular foreign markets.
«Even if companies have all the best intentions and if the code
of ethics works excellent in our part
of the World, different systems and laws in
combination with procurements and
language barriers cause erosions into the code rendering it rather counterproductive in countries with greatly varying circumstances,» says Maira Babri, doctoral student at the Umeå School
of Business and Economics (USBE) at Umeå University in Sweden.