Not exact matches
Sierra Club / League of Conservation
Voters: The two most powerful environmental
groups in the political world spent more than $ 11 million
combined during the 2004 election.
The Conservatives are using an updated form of Labour's Excalibur machine which they used to get to power in 1997 — this one called Merlin — but now
combining the targeting of Excalibur with extensive polling of
groups as large as 10,000 enabling the party to rapidly produce pieces of literature to snare wavering
groups of
voters.
Merlin allows the party to
combine information about a local area gathered from canvass sheets with Mosaic — a subtle classification of
voter groups developed by the research firm Experian, which gives a detailed breakdown of 65 consumer «tribes» such as «cafe bar professionals» and «high spending families».