What do you think about the shift of consumers getting more
comfortable sharing their data with brands?
In order for individuals to feel
comfortable sharing their data, everyone in the health care ecosystem must constantly remain vigilant about protecting data and keeping private information private.
Reactions vary, but if you or your clients are not
comfortable sharing your data with government agencies in the US and abroad, it is possible to take precautions.
Not exact matches
And, this charge is gaining steam, as consumers become more
comfortable with their
data being collected, aggregated and
shared.
Less than half of the survey's 1,262 respondents said they were
comfortable sharing their sleep (48 %) and mood
data (45 %).
Based on survey
data from ad tech firm Rocket Fuel charted for us by BI Intelligence, the majority of people in a December 2014 survey said they would be
comfortable sharing their health and fitness
data (56 %) and their diet
data (56 %) to get more personalized advertisements.
That year was the most challenging, she remembers, as teachers were not initially
comfortable with
sharing data and had to be reassured that it wasn't about evaluation.
This is an optional offer - Not
comfortable with
sharing personal
data - please opt for the full price offer which requires you to
share minimal information
The update will include a new setup experience to help users choose the appropriate level of
data that they're
comfortable sharing with Microsoft.
But as the collection of
data becomes more widespread, home owners are going to become more
comfortable sharing it, Carpenter says.