The movie, told by industry pioneers Danny Sullivan, Rand Fishkin, Jill Whalen, Brett Tabke, Rae Hoffman and Barry Schwartz, covers the early days of SEO when people were «spammin and jamming,» affiliates vs. main stream, black
hat vs. white
hat, the unique and often rocky stories of the industry's pioneers, how Matt Cutts changed the industry, the history of Google updates and even has
commentary on the future of SEO from the industry's top minds.