In previous chapters I have suggested what concerned citizens can do to deal with
television without censorship: create local
television councils and community action to get stations to accept their responsibility for the public welfare; introduce media education courses in the schools and churches to create media literacy; organize community groups to develop programs relating to community issues on the «narrowcast» media of
cable - TV, videocassettes, low - power TV, public - broadcasting facilities, and
commercial side - band
channels; employ stockholder action and other economic measures.
Saranac, which produces 360,000 barrels of beer annually, not only markets its products with
cable television commercials, billboards and print ads in beer newspapers and magazines, but it also has its own YouTube
channel of videos showing the company's beers and the unique brewery.