Ultimately, looking more deeply and broadly into the foundations of the contesting positions on
commercial surrogacy and the sex trade leads to the realization that even those who are committed to gender equality and social justice should reconsider the advisability of undermining the core concept of consent, and the
desirability of criminal prohibitions.
Played brilliantly and troublingly by Ana de Armas, Joi is patently presented as a
commercial objectification of female
desirability — girl next door, fashion plate, sex doll, solicitous dream wife — and her unreality is established by giving an exaggerated ingénue cuteness to de Armas's look.