Having seen an Arab chieftain's son, who had attended the American University in Beirut, make his decision between the old nomadic life of his clan, still living in
tents, and the new town life which his education made possible, one vividly understands that, choosing the former, he inevitably chose submergence in the social solidarity of his group
as against emergence into the individualism of a
commercial community.
Designed and placed advertising featuring vehicle inventory; appeared in dealership television
commercials, and created promotional marketing strategies to stimulate sales growth such
as off - site
tent sales events, special finance mailers and a first time buyer program.