This book goes over how to structure compelling copy for the various
types of media you might be
advertising on, covers
common copywriting mistakes, and provides templates you can apply to your own product.
Lord Young's report —
Common Sense,
Common Safety — was published last week and calls for restrictions on the volume and
type of «no - win, no fee»
advertising for personal injury claims, as well as restrictions on the operations
of both the agencies referring the cases to solicitors and the lawyers themselves.