One of the key premises of user personas and buyer personas, since their origins, are they can foster
a common view of customers within organizations.
One of the central purposes of personas, archetypal representations of customers and their goal - directed behaviors, is to help enterprises develop
a common view of customers.
Not exact matches
A unified solution uses one database to run and integrate applications for different functions, providing a
common user interface and a complete
view of each
customer and inventory.
Additionally, CMOs can lead the charge to implement a persona - based
customer intelligence platform offering a
common view and understanding
of customers accessible to critical marketing, sales, service, and support functions.
It argues that
customers should be involved in setting priorities, and proposes an annual workshop where the CSIRO gets together with senior members
of relevant government departments and agencies to try to produce a
common view of what the organisation should be doing.
As retailers interested in presenting holistic products, it wasn't enough to simply line up some herbal supplements with a price tag and call them holistic, we had to be able to talk to our
customers from a holistic point
of view about various
common ailments dogs suffer.
The most
viewed financial resumes are said to have a few
common words, which included a mention
of skills like
customer relations, financial reports, sales and accountancy.