Sentences with phrase «company brand perception»

Conducted company's first brand image study that enhanced understanding of company brand perception compared to competitors.

Not exact matches

Blumenthal won't share the specific numbers about the Class Trip's return on investment, but he says the company saw meaningful lift in each of the metrics it tracked: press impressions, social - media impressions, brand perception, and sales.

You can only begin to control the conversation and influence the perception of your company if you make branding a priority.

It's a metaphor for what Kia, a company associated with affordability, is trying to do to consumers» perception of the brand as it expands into the luxury market.

Realize that a candidate's perception of your business and feedback on any representative of your company can impact your brand.

These perceptions may be coloring how executives view the Millennial consumer, preventing companies from understanding and fully addressing the product and service needs of this generation — and establishing strong brand relationships.

Need proof, check out the global Empathy Index, which analyzes the ethics, leadership, company culture, brand perception and public social media messaging of 170 companies listed on major financial indexes.

Finally, there is the growing importance of sustainability, with around 20 % of consumer clean label perceptions being based on brand identity, sourcing, company practices, and manufacturing methods.

Tested for effectiveness and appeal by consumers in Community Coffee Company's markets, the revised look aims to increase the brand's premium quality perception while preserving the key elements that customers have appreciated for decades, such as the signature red color and attention to family ownership.

The Tetley «Simply Brilliant» survey also looked at Americans» perceptions of brilliance among product innovations, companies and celebrities; only fitting as the brand brews up something brilliant of its own with its new Black & Green tea, a unique blend and a combination that until now has not been readily available in the US market.

I've argued before that corporations are better targets for email campaigns than are members of Congress, both because companies are very sensitive to the public perception of their brands and because they receive so many fewer emails than elected officials (we've managed to swamp Congress).

Companies choosing to use this color in their branding is helping to change the public's perception of pink, which was widely associated with the femme experience — and this makes perfect sense, since they were the ones to create the perception in the first place.

It capitalizes on Hyundai Motor's fast - growing strength and signifies the pace of change within the brand, matching the company's ambition to challenge perceptions by making real and emotional connections with customers.

Bryan Nieman, brand director for Fromm Family Foods, a Mequon, Wis. - based artisan pet food company that manufactures dry and canned foods and treats for dogs and cats, also stresses the importance of scrutinizing ingredients, especially in light of the consumer perception that grain - free options are inherently better than more conventional choices.

The perception of the destination vacation has transcended beyond poolside relaxation and a weekend of sunbathing in a touristic hotel zone, says Frank Maduro, vice president of marketing for AIC Hotel Group, parent company to brands including Hard Rock Hotels and Unico 20 ° 87 ° Hotel Riviera Maya.

In other words, a company's brand exists independent of the company, because it exists in the cumulative perceptions of consumers.

All these experiences add up to create a negative perception of not only the employer brand, but the company itself.

The campaign titled «Whats the matter with Owen», might just be the first time a company has tried using a national TV campaign to change the perception of their career brand.

Perception is reality and when you are automatically associated with an industry because the business card you are using has your company's logo and its brand, your networks will have difficulty envisioning you working in their industry.

Company and Employment Brand are shared through social — this impacts brand perception from every aBrand are shared through social — this impacts brand perception from every abrand perception from every angle.

When creating a brand, you want to imprint a perception of your company in your clients» minds.

The company spent countless hours focused on the market's perception of local affiliates within its existing franchise base in virtually every primary, secondary and tertiary market in the U.S. Davidson personally visited hundreds of offices and interviewed competitors, ancillary service providers and other industry professionals to assess and understand how the brand was viewed in the local marketplace.