Plank
likes his chances, in part because the wide appeal of Under Armour's locker - room aesthetic and
barking brand voice could transfer to any number of connected products (think: Future Girl), but also because he now has more fitness data about users than even the leading tech
companies.
There are also pet - related
companies — with nothing to gain financially who've come forward to be a part of PupAid's campaign — including our main sponsors
Barking Heads Dog Food, Specsavers, Agria Pet Insurance, Pets Pyjamas, CEVA's Adaptil, Virbac's excellent Parvoalert, but also new kids on the block Love Sniffy's sponsors of our viral video, and unsung heroes
like Animal Friends Insurance for sending petition link to their huge database a total of 3 times...