Sentences with phrase «company rebranded»

The company rebranded its Coinbase Exchange into GDAX back in May 2016, when it began offering the Ethereum token.

Last week the company rebranded API.ai to Dialogflow.

However, to simplify things, the company rebranded itself and dropped the «CREF».

Originally, called Fair Isaac, the company rebranded, or rather changed their name to FICO late last decade.

In 2008, the company rebranded itself as BabyEarth to reflect a growing interest in green living.

Building on its healthy and tasty reputations, the company rebranded, which increased consumer interest.

It marks the first product since the company rebranded and narrowed its overall R&D focus to sweet snacking.

This was clearly not part of the plan when the business was formed in 1994, but because customers had adopted the Bevmo name, the company rebranded and made the formal name change in 2001.

And in November, the company rebranded, changing its name to a more mature but far less memorable name, Allevi.

Drew's company rebranded about five years ago, when she realized its moniker, Start Marketing, was creating the wrong impression.

But when a company rebrands after it's failed to launch successful new products, and that rebranding makes no sense whatsoever, it's a sign that it has run out of ideas and is now focusing on appearances rather than substance.

Sometimes companies rebrand because customers perceive the brand negatively.

Usually when a company rebrands itself by diving into the digital currency space, the stock waits until after the announcement to take off.

The new brand identity embodies the company's commitment to its people and the betterment of the veterinary industry AUSTIN, Texas — Pathway, a leading national veterinary management group serving pets and their parents in the U.S., announced a comprehensive company rebrand to Pathway Vet Alliance.

Marriott Hotels has made its debut steps away from the Great Pyramids of Giza, as the company rebrand Mena House, a historic palace.

Companies rebrand themselves for dozens of reasons: a merger or acquisition, a new technology or product that disrupts the company and the market, a new CEO at the helm, or a craving to update an image that has grown tired after years of use.

A company rebrand means you take the best elements of what your enterprise was, hone in on the pieces of your business that may not be working for you anymore, and do surgical, precise overhauls to push yourself into future markets.

Indeed, the 67 - year old investor should probably revisit his study materials — assuming he actually read them beforehand — on the latest trend for struggling companies rebranding to «blockchain companies» to boost stock price.

Initially I was skeptical of the company rebranding to Wear OS.

Startups with no working product seeking to raise millions, or traditional companies rebranding themselves as blockchain connoisseurs are...

Other companies rebrand the technology.

Industry - leading background screening and onboarding company rebrands to Sterling Talent Solutions

For example, instead of writing «Led marketing communications, PR efforts, etc. for major company rebranding effort,» give the reader the specifics.

Prior to joining Washington REIT, Ms. Schmidt worked at both JBG Smith and Vornado / Charles E. Smith driving marketing projects such as company rebrands, residential lease ups, and office marketing.

Most companies rebrand those managed properties under their own operating name, which allows them to grow the chain without having to deploy extra capital.

Not exact matches

If your brand was originally «botched,» you may need to rebrand just so you can get a fresh start for your company's identity.

Jim Scott's beverage company features famous characters as bottle toppers, and it recently underwent a huge rebranding.

We would have had a much steeper hill to climb had we chosen to rebrand the company completely.»

To celebrate 30 years of the program, we are rebranding what was once known as the PROFIT 500 to the Growth 500 ranking of Canada's Fastest - Growing Companies.

So in the case of CVS, Meyer and his team first made sure that the company's decision to rebrand was warranted: Leaders wanted to push its image as a more health - focused alternative to other drug stores.

-- Clint Kisker, president and co-founder of Madison Wells Media, which recently announced the rebrand of its company and divisions under one brand name, MWM.

Rebranding is an incredible challenge for any company, and the uniqueness of the task guarantees there will always be new things to learn.

Russ Meyer, a branding expert at Siegel + Gale who has worked with many large, global companies such as CVS and Hewlett - Packard on their recent rebranding efforts, says the process for larger corporations can be quite time - consuming and complex.

Experience rebranding a company, or helping position a brand in a way that resonates with consumers.

That was more than 10 years ago, and today, Hoffman still runs his water company (recently rebranded as o2cool.com), reinvesting any and all profits in the company, while earning his living strictly from domaining.

If you're planning to rebrand your business, it's important to think about what will help your company grow.

Your best option is often undergoing a rebranding campaign, pivoting the company's products, image, or approach to meet the demands of a new demographic or to reset expectations for your company altogether.

As evidenced by a number of recent rebranding strategies that failed miserably, even large companies with the staff and resources to implement such an effort sometimes fail to get it right.

The best way to understand the power of rebranding is to look at examples of companies that have done it successfully in the past:

In November, the company announced a significant rebranding, including a new logo and a family of anthropomorphic robots to represent the different divisions, named Bit, Bud, Biz, Beam and Buzz.

For somebody who had never been to New Orleans, but moved there initially to teach and then a year later left the classroom to start a company, I've seen firsthand just how much the community has invested in bringing in and retaining young people who really want to contribute to rebranding the city, bringing it from, old oil and gas and just tourism really into the 21st century with lots of high - tech, high - growth businesses.

Canadian Business: If you could give one piece of advice to a brand or company looking to rebrand or redesign its logo, what would it be?

Although he initially named his effort HireU, Lidington quickly began to sense that the name did not fit; early this year, he set out to rebrand his company.

One such company that recently went through a successful rebranding is HireOwl, an online marketplace that connects businesses to talented university students who take internships and help with freelance marketing, graphic design, market research and content creation projects.

The tech company, which registers domain names and offers web hosting and other services, joined the bitcoin spree this past May with the opening of an exchange, GMO-Z.com Coin, which was later rebranded as GMO Coin.

A well - known WA wine - making family has rebranded its main company to better market its wine labels.

In 1988, the original Starbucks owners decided they wanted to pursue other ventures and sold the company to Schultz, who immediately rebranded Il Giornale to Starbucks and went on to have modest success with it.

The new team identity — including retro - inspired logo, signature typeface and a colourful maple leaf mosaic — was recently named one of the top rebrands of 2011 by Fast Company.

But the company never followed through with the full rebranding the campaign implied and failed to capitalize on changing customer preferences.

The name certainly helps too — the company is now rebranding as Virgin Hyperloop One.