If it is an online business, you can
compare keyword terms, page rank, social media presence, subscription pricing models or customer service responsiveness to find a competitive angle.
Not exact matches
I know these long tail
keywords aren't searched for a lot, but when you combine them all and
compare them to head
terms, there is much more traffic in the long tail.
While search marketers are typically primarily concerned with non-branded traffic, or brands and modifiers, in many scenarios) especially ecommerce) it's worth adding them into your
keyword research to get an understanding of how their volume
compares to that of non-brand
terms.
Cebrian and his group
compared «hurricane - related» messages using
keywords such as «Frankenstorm,» «Sandy,» and «hurricane» to tweets that contained vague, non-Sandy-related
terms such as «weather.»
Even predictive coding — a relative newcomer
compared to, say, using online data hosting platforms or
keyword search
terms — has been used for a number of years now.