Not exact matches
In Brooke Group Ltd. v. Brown & Williamson Tobacco Corp., 98 the Supreme Court formalized this premise into a doctrinal test.The case involved cigarette manufacturing, an industry dominated by six firms.99 Liggett, one of the six, introduced a line of generic cigarettes, which it sold for about 30 % less than the price of
branded cigarettes.100 Liggett alleged that when it became clear that its generics were diverting business from
branded cigarettes, Brown & Williamson, a
competing manufacturer, began selling its own generics at a loss.101 Liggett sued,
claiming that Brown & Williamson's tactic was designed to pressure Liggett to raise prices on its generics, thus enabling Brown & Williamson to maintain high profits on
branded cigarettes.
Danone must cut the prices of its
branded dairy products significantly in parts of Europe to
compete with lower - price private label
brands, French banking giant Societe Generale has
claimed.
As the graphs shown on the poster from advertising to health workers demonstrate, all companies
claim their
brand is closer to breastmilk than
competing brands.
«Cow & Gate produced adverts saying its baby milk was «closest to breast milk», a
claim which is disallowed under the code, until the Department of Health clamped down on them; and Heinz published a graph suggesting its formula was close to breast milk and better than
competing brands.
Supporters of this approach — who are rumoured to include Northern Powerhouse Minister Andrew Percy —
claim it would give Yorkshire the «biggest and best devolution deal in Britain», preserve the county's identity and «
brand», be «fair to all», and enable the county to
compete nationally and internationally.
Plus, all of parts are currently available off of the Volkswagen Auto Group shelf — Lamborghini even
claims it «could be realistically produced today» — and would let the Italian
brand compete with cars like the Porsche 918 Spyder, McLaren P1, and Ferrari LaFerrari.
So how to choose a
brand of pet food among the many options and
competing claims?
Bainbridge has also brought a trade mark infringement and passing off
claim against Navigate Travel on behalf of Sail Week Croatia, which alleges that the defendant used the
brand Sail Week in a sector that
competed with its
brand.