Cannabis entrepreneurs who named their brands after famous
companies like «Girl Scout Cookies» and «Gorilla Glue» to gain popularity in the small medical
marijuana economy are now
competing in the larger legal economy.
With the rapidly growing capitalization of publicly traded
marijuana industry
companies and the pace of consolidation in that space, a litigated M&A dispute between industry participants was fairly foreseeable, not just because of simple probabilities but because pot stocks likely get the munchies just like their customers, and
competing pot
companies are likely more satisfying for them to consume than Doritos.