But it's still much more expensive than
competing streaming boxes.
While it's a bit showier than
competing streaming boxes, I'd much rather have something that looks distinctive over yet another forgettable rectangle.
Not exact matches
Rather than
competing with handhelds like the 3DS or full - fledged consoles like the Xbox One, the Vita TV seems to be taking square aim at lightweight consoles like the Ouya and, to a lesser extent,
streaming video
boxes like the Roku.
And while TiVo tries to be a complete cord - cutting solution with both over-the-air and
streaming video, its options for the latter can't
compete with dedicated
streaming boxes like Roku, Amazon Fire TV, Apple TV, and Nvidia Shield TV.
It's neither cheap enough to
compete with lightweight
streaming sticks, nor powerful enough to take on high - end
streaming boxes.
The same can be said about Roku's $ 89 CAD Premiere +
Streaming box, which supports 4K, as well as HDR10 and Dolby Vision, the industry's two
competing high - dynamic range formats.
Search makes a huge difference when it comes to pure convenience — especially when trolling through Netflix's dense catalog, and the new feature (finally) allows the Chromecast to better
compete with the horde of pricier set - top
boxes and
streaming sticks from the likes of Amazon, Roku, and Apple.
The Fire TV also
competes with the Roku 3 ($ 99), another
streaming video
box that plays games.
Amazon's Fire TV stick announcement comes just a couple days after Roku launched a whole bunch of new
streaming media hardware, including a tiny, $ 30 Roku Express
box that
competes at the low end of the market.