After employing their aggressive veterinary website optimization package, Beach Veterinary Clinic became not just one of Google's favorites, but in Page 1, position 1 for almost
every competitive keyword term that potential clients might search for.
Not exact matches
The beautiful part about those
keywords is that they are less
competitive, which means it is easier to rank for them, and they convert better than head
terms.
That may be on trying to create as many variations of a
keyword phrase as possible, or focusing upon highly
competitive terms that don't actually deliver the conversions that the
keyword phrase seems to promise.
Using long tail
keyword phrase variations of
competitive search
terms is also a valuable strategy for getting your website to become an authority on a particular
keyword topic.
You can use it to weed out superfluous (or overly
competitive)
terms, ensuring that you only implement
keywords that relate to your business.
If you don't perform
competitive keyword research, two things may happen: you could end up targeting
keywords that don't actually help you capture any
competitive market share, or you miss important search
terms your competitors are targeting but that you forgot to include in your
keyword arsenal.
CPCs for such high volume
terms as they have a tendency to burn through budgets quickly and before you know it, you will end up with a high Negative ROI * Misspellings: It is good practice to add misspellings to your
Keyword List - Example: I have seen conversions from
Keywords like caars (cars); & motgage (mortgage) *
Competitive Research: Some
Keyword Research Tools show what competitors are bidding on.
I think as long as people don't get sucked into the BIG monthly search volume and go after those BIG
keywords right from the get go... because we all know how disappointed you're gonna get when you don't get results in the short
term for those
competitive keywords!
If you fall victim to landing on either end of this spectrum you're going to end up burning out your cash and resources either competing against prohibitively
competitive terms or ranking for a whole bunch of
keywords that have no purchase intent and hence do not create sales.
Fire up what ever your
keyword tool of choice is, for this post I'll be using
Term Explorer, mostly because it gives me practically unlimited relevant suggestions (up to 90,000) but it also provides all the search volume and
competitive data I need to get started.
They went from being buried (past Page 10 in Google) to Page 1 for
competitive mobile veterinary
keyword terms.
The list of restricted search engines will be maintained in the Programme description and may be updated and modified by Radisson Hotel Group at any time • Placing Radisson Hotel Group ads in search engines based on the purchase of
competitive brand
keyword terms (e.g.: Hilton hotel), used alone or in conjunction with any other word or phrase • The utilization of software applications of any kind • Online sweepstakes or promotions • Rebates or loyalty programmes of any kind • The placement of Radisson Hotel Group ads within search engine products that syndicate content or ads outside of the search engine's main domain (e.g. Google's AdSense) • Earning of commission from the sale of Radisson Hotel Group products (e.g. authorised travel agents) • Alteration of Radisson Hotel Group - provided ad text in search engines or site content • Consumer booking of a non-commissionable rate (e.g. employee rate or group rate) • Tactics that obstruct or interfere with the presentation of the Site in any way when a user is referred from your site (e.g. through the use of frames or pop - ups) • Tracking technology (such as spyware) that enables correlation of tracking data with personally identifiable information • The display of Radisson Hotel Group price information on your site or within the ads appearing in your marketing programmes or • Interference with a referral of a potential customer or visitor to the Site
If it is an online business, you can compare
keyword terms, page rank, social media presence, subscription pricing models or customer service responsiveness to find a
competitive angle.
And it's no secret that search
terms in the legal industry are some of the highest, with
competitive keywords often costing hundreds of dollars.
Paid search is as
competitive for legal
terms as organic so advertisers are constantly developing their accounts, adding more
keywords, optimizing their landing pages and paying more, all in an effort to «beat» you.
Long - tail
keywords can be much easier to rank for because they are less
competitive than narrow
terms.
The
keyword «personal injury lawyer» will generate a number of searches and clicks, but it is also one of the most
competitive and expensive
terms in the entire legal industry due to the large commissions an attorney can earn.
A lower number with a green marker shows that the
keyword is relatively easy to rank for; the more
competitive terms are marked with orange or red.
To complement this, many applicants strategically implement SEO
terms or hot
keywords to increase visibility in highly
competitive markets and heavily populated resume hosting sites.
Here's where updating your Profile can make you look good to your boss: by including details on new services or the company's
competitive edge, you can surreptitiously add
keyword terms or skills that make you look good at the same time.
We employ an outstanding search engine optimization strategy that focuses on thousands of
keywords that range from niche specific to the most highly
competitive terms out there.