I'll show you how realistic it is to go after
competitive keywords and phrases.
Not exact matches
Excellent information
and congratulations on ranking your video for such a
competitive and lucrative
keyword phrase
Google also will tell you how often people search these
phrases, how
competitive the
keywords are in AdWords,
and how much it'll cost to advertise on each
keyword.
Balancing matching options, words versus
phrases,
and general versus niche
keyword selections to accurately segment your audience enables you to improve quality scores (a measure of relevance as perceived by the search engines,) find less
competitive «niche»
keywords,
and expand impression exposures within your budget parameters (e.g. synch to Google's recommended daily budget.)
The list of restricted search engines will be maintained in the Programme description
and may be updated
and modified by Radisson Hotel Group at any time • Placing Radisson Hotel Group ads in search engines based on the purchase of
competitive brand
keyword terms (e.g.: Hilton hotel), used alone or in conjunction with any other word or
phrase • The utilization of software applications of any kind • Online sweepstakes or promotions • Rebates or loyalty programmes of any kind • The placement of Radisson Hotel Group ads within search engine products that syndicate content or ads outside of the search engine's main domain (e.g. Google's AdSense) • Earning of commission from the sale of Radisson Hotel Group products (e.g. authorised travel agents) • Alteration of Radisson Hotel Group - provided ad text in search engines or site content • Consumer booking of a non-commissionable rate (e.g. employee rate or group rate) • Tactics that obstruct or interfere with the presentation of the Site in any way when a user is referred from your site (e.g. through the use of frames or pop - ups) • Tracking technology (such as spyware) that enables correlation of tracking data with personally identifiable information • The display of Radisson Hotel Group price information on your site or within the ads appearing in your marketing programmes or • Interference with a referral of a potential customer or visitor to the Site
For example, in a large city (
and for highly
competitive keyword phrases) this equates to thousands of dollars per month that YOU DO NT HAVE TO SPEND on PPC.
Utilizing the
keywords and phrases used in the job ad is critical to getting an advantage in a
competitive market.