More so, the concept establishes their intent to turn Toyota Gazoo Racing into
a competitive performance division that might finally bring back the excitement Toyota has been missing for so long.
They've engineered highly
competitive WRC competitors in the last two years, and they've poached Albert Biermann from BMW's M -
division to head up affairs in Namyang; pair that with designs from Peter Schreyer, and Hyundai want their N brand to be something special — a challenger to the greatest
performance sub-marques from Germany.